Wrigley’s bills Extra Desserts as “incredible, long lasting flavors that can trigger a state of perpetual enjoyment.” Mine pooped out in four minutes of rapture to a wad of expired chewing gum. As with most gums, it’s artificial and fleeting. I would never guess the flavor as strawberry. Jim Hillibish: That beautiful mound of strawberry shortcake on the box is the closest Extra Dessert Delights gets to real. Harsh, awful, laboratory-made, chemicals. The gum, however, tastes nothing like shortcake, strawberries, or cream. The photo on the box is mouthwatering: A stack of spongy yellow shortcakes spilling over with juicy red berries and topped with fluffy whipped cream. Maybe that’s why I impulsively grabbed this Strawberry Shortcake gum while in line at the grocery checkout stand. Mastroianni: My backyard strawberry patch is loaded with white blossoms, and I’ve got homegrown strawberries on my mind. ^ "Wrigley's Extra introduces two new flavours in the UK".^ "Chewing gum advert banned over fears children could copy it and choke".Archived from the original on 9 March 2018. ^ "Orbit gum will be rebranded as Extra from January".^ "Extra® Gum, the Official Sponsor of the Mexican National Team, Brings CONCACAF Gold.^ a b "Extra | Sugar Free Gum | Extra Dessert Delights".A complaint to the ASA was upheld with the ad being described as 'dangerous'. Ī TV ad for Extra chewing gum, seen in September 2017, featured a young woman stood in a football kit on a football pitch whilst chewing, appearing to be preparing to take a penalty kick. In the UK, a similar chewing gum brand owned by Wrigley's Orbit was renamed Extra in 2015, with the same 14-piece package. In the second project year, the team decided to build an application for oral health teaching among families, especially for some undeveloped cities. The results of the program will inform the Ministry of Health's future oral care policy. In 2011, Extra Oral Healthcare Program partnered with the Chinese Ministry of Health to launch a three-year community oral care education pilot program, which establishes community dental clinics, trains local dentists and establishes oral care records for 7,000 families across 14 communities. Extra is currently the sponsor of the Mexico national football team. The brand identity of Extra gum varies considerably in different markets, often having completely different flavours, logos and slogans for each country. that had less bitterness and was believed to be safer in humans and laboratory animals it was later reformulated with aspartame in 1997. It was also the first sugarfree gum not to use saccharin, instead using the NutraSweet brand, a sweetener developed by G.D. Brand history Įxtra was launched in 1984 as the Wrigley Company's first ever sugarfree product, and became one of the most popular brands of chewing gum in the United States within a few years. UK packets of Wrigley's Extra - 2020 (left) and 2021 (right) Extra Dessert Delights sticksĮxtra is a brand of sugarfree chewing gum produced by the Wrigley Company in North America, Europe, Australia and some parts of Africa and Asia. JSTOR ( June 2010) ( Learn how and when to remove this template message).Please improve this article by adding secondary or tertiary sources. This article relies excessively on references to primary sources.
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